Cathay Pacific's cabin classes are the centrepiece to the premium airline. The award winning cabins and suites are some of the best in the air. A responsive website was created to highlight the journey for the user from the seamless check-in experience to awaiting in one of the luxurious lounges to the onboard experience. Each of the classes have unique selling points and creating one coherent visual look across all was the aim. Details such as colours and tones were considered to help users feel familiar with each class.