The Cathay Pacific brand celebrates the joy of travel—a promise of quality with a spirit of contemporary Asian beauty. At its heart, is a language of tasteful, warm and understated sensory experiences, delivered with respectful grace and heartfelt hospitality.
The creation of the fully responsive website was a multi-year project that adopted the agile build methodology and released in phases, incorporating new content for travel guide destinations. Over 100+ content pages were created and integrated into Adobe AEM (CQ6) for content management outports to control. The site was designed for 40+ global markets and was flexible to translate in over 15+ different languages predominantly focusing on Traditional Chinese and English.